Whitney Research

• Consider accessing the huge China IVD market for your company or deciding on entry for a new product or service?
• Need actionable research to defend your strategy  for your China business?
• Want to know the latest regulations and policies that affect IVD sales?
• Need help on quantifying your sales budget for your China business?
• Want to know the strengths and vulnerabilities of your competitors?
• Want to know the most profitable segments to concentrate on?

Whitney Research has specialized in Market Research in China and worked with the major multinationals to better understand the opportunities and obstacles for success of their products and businesses. This includes secondary research in Chinese and English and primary research visiting and interviewing IVD companies, hospital laboratories at all levels of the healthcare system, NGO's and government officials. We do not sell canned reports, but work on a project basis focusing on the needs of the clients.

Whitney Research explores Western innovations in IVD and partners them with Chinese investors and IVD manufacturers. Start ups with IP can benefit from investments to commercialize, and established companies with products that complement Chinese IVD companies' portfolios can infuse cash while broadening their world wide market coverage. Financing to aid in commercialization for the Western companies comes in the form of direct investment, licensing, acquisition, joint ventures or other means of creative financing.